
Digital Marketing: Revamping the Business World
Many small to medium sized enterprises experience a challenge when it comes to marketing strategies. The question of how to reach out to a large number of people and tell them about your service or product with a minimal budget is one that perturbs many business owners. The market is already saturated with ‘pros’ and…

Why Businesses Should Employ SEO in Marketing
Investing in organic search engine optimization (SEO) is very rewarding. You have to research in keywords relevant to your business and employ an SEO tool which overcomes the hindrances posed by internet protocols making it difficult for web users to find some websites. Such effort will ensure that potential clients reach you quickly when they…

Google Dich – Access Any Content in Vietnamese
Google Dich is the Vietnamese official name for Google Translate. It is an online translation tool which Google offers. It automatically translates a full web page into other languages upon the request of the user. You can also translate long documents to more than 100 languages by uploading them to Google Dich. This tool converts…

Google Scholar – Your Most Reliable Partner in Research
Google Scholar is a convenient platform for searching broadly for scholarly literature. You can search across numerous sources and disciplines from the same point. It provides tons of content from books, theses, articles, academic publishers, online repositories, professional societies, abstracts and court opinions, universities, among other accredited sources. The search tool helps users to access…

How SEO Tools Can Make Your Product the Top Brand
Search Engine Optimization (SEO) is strategically making a website or a web page more visible to the audience when they search for content using a search engine. Content which the search engine considers most relevant to users appears on the first page. Therefore, anyone seeking related information will see such sites and pages first. SEO…

Social Media Marketing – Why it should be prioritized
Social media has gained prominence in the last few years. Unbeknown to many people, social media platforms can help businesses and websites to gain prominence.

Why Mobile Optimization will Give You a Competitive Advantage in 2017
In 2016, mobile devices outdid PC’s as the favorite mode of accessing the Internet. This was inevitable since Google had reported in 2015 that more Internet users were using mobile devices to conduct searches. It is now clear that we are living in a mobile era. In as much reactive design has been in existence…

Role of Ranking and Link Building in Search Engines (Google, Yahoo, Bing)
Links were initially used by websites to gain a remarkable ranking. Even with the advancement of other signals, links have remained the most significant external signal for online search rankings. Besides searching for inbound links that can enable you to gain loyal users and more traffic, links ought to be built for SEO purposes. During…

A Beginner’s Guide to Paid Search and Search Engine Marketing
Besides covering typical paid search trends, it is easy to locate topical issues pertaining to SEM, and helpful guidelines that can help you get started. Google AdWords and Bing Ads offer their own tutorials and guidelines, which can be helpful to beginners.

How You Can Use Local SEO to Dictate Search Engine Results in 2017
In case you are a keen follower of SEO strategies, one thing is likely to come to your mind: the strategies change regularly. Local SEO has particularly gained prominence since it can help you optimize your website. With local competition getting tougher, there is need to formulate SEO strategies that can enable you reach a…