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SEO or search engine optimization is a set of procedures to get your website ranking high on the search engines and get natural, organic, or free traffic from the search results on search engines. The search engines rank the website on what it considers the most relevant to the users who have used a given search term. The leading search engines include Google, Bing, and Yahoo.
Our digital marketing strategy is multipronged. This means we do several actions concurrently depending on your need. On the very minimum, we start by creating a website, copywriting original content, and SEO activities. We then work on a social media marketing strategy where we identify the best platforms to market you brand and the messages to run in them. We may then proceed to paid search marketing and other forms of advertising. We keep going back to our strategies and refining them until you get the results you need.
We have different strategies for selecting the right keywords to use. However, we first know your target market and the phrases they use when looking for similar services or answers on the internet. We then use such tools as Google Keyword Planner and Google Adwords to pinpoint the right keywords. We then vary the keywords to cover all possible terms that the visitors may use to find the same product. We also have traffic analytics that helps us determine the performance of the keywords in bringing traffic. We may change a few depending on the performance.
There is no definite time to realize your SEO. The results depend on how well your audience receives your solutions, the size of your website and quality of the content as regards to your target market. On the other hand, it does not take very long when we combine several strategies to reach our goal.