Search Engine Marketing has been gaining massive traction in marketing circles

Search Engine Marketing has been gaining massive traction in marketing circles
Search Engine Marketing has been gaining massive traction in marketing circles

The term ‘Search Engine Marketing,’ or SEM, is used to refer to a type of online marketing that involves using paid advertising to increase the visibility of and traffic to websites. The goal of SEM is to enhance a website’s visibility within search engine result pages. This is because, as research has proven, websites that…