
4 Simple Hacks To Create An Effective Online Marketing Strategy
Despite the growing opportunities presented by the Internet for e-commerce, many businesses still do not have a strong online presence. A recent study reveals that 46 percent of businesses and brands do not have a defined online marketing strategy. The 16 percent that do have one have not integrated it into their overall marketing activity.…

Easy methods To Increase Traffic To Your Website In 2017
Websites are one of the top drivers of lead conversion and sales for many businesses today, regardless of whether they are online-based or not. This is because, with the increased reliance on the Internet for everything from communication to networking and commerce, the purchasing behavior of customers has changed drastically. However, many business owners complain…

3 Simple Ways to Grow Your Business
Studies have proven that social media marketing has a massive impact on consumer buying patterns in today’s business landscape. For many businesses and marketers, the most important reason for maintaining an active presence on social media is lead generation. However, the first step for any business seeking to increase its sales from social media must…

Best SEO Tools You should be Using without Spending a Dime
Well, you probably have no problem receiving or using freebies just like everybody else. Luther Vandross sang a duet with Janet Jackson titled “Best Things in Life are Free.” In the world of SEO, free tools are useful and highly welcome. There are many SEO tools you can use without spending a dime on to…

Research has shown that SEO services in Edmonton is crucial to businesses and brands today
SEO, an acronym for Search Engine Optimization, refers to the strategies one employs to influence a website’s visibility on a search engine result page (SERP). The goal of SEO is to raise a site’s organic results, meaning SERPs that are not paid for through advertising on the pages. Research has shown that SEO is crucial…

Social Media Marketing Strategies To Adopt In 2017
In today’s business landscape, it is imperative to market your product or service through the internet. It has become increasingly hard for companies or brands to succeed without harnessing the power of social media. Conversely, it can also be tough and frustrating trying to adopt online marketing strategies without having a well formulated online marketing…

Using Online Marketing To Improve Your Business
Search engines started becoming more relevant in the late 1990s when it started becoming harder for people to get information on the internet due to the increasing number of websites. Since then, even as the number of search engines has increased, it has also become harder for websites to stand out from the fray. This…

Search Engine Marketing has been gaining massive traction in marketing circles
The term ‘Search Engine Marketing,’ or SEM, is used to refer to a type of online marketing that involves using paid advertising to increase the visibility of and traffic to websites. The goal of SEM is to enhance a website’s visibility within search engine result pages. This is because, as research has proven, websites that…

8 Killer Strategies for Taking Your Social Media Optimization Campaign to the Next Level
Although social media optimization (SMO) is a relatively new concept, it is turning online marketing upside down. Just like any other type of optimization, it involves getting the most out of your social media to enjoy optimal traffic. It shares similar rules and principles with search engine optimization (SEO). However, social media optimization is unique…

Digital Marketing is the Next Frontier in Business
Digital marketing involves the promotion of services and products through electronic media in a manner that is different from traditional marketing. It involves using channels that enable marketers to keep tabs on the marketing campaigns at all times. Digital marketers often monitor the content that is being viewed, its practicality, and even sales volumes. Common…