Studies have proven that social media marketing has a massive impact on consumer buying patterns in today’s business landscape. For many businesses and marketers, the most important reason for maintaining an active presence on social media is lead generation.
However, the first step for any business seeking to increase its sales from social media must be to expand its reach online. This means generating a following on its various social media accounts. The more people follow a business on social media, the greater reach it has.
Some may argue that increasing a business’s following is simply a matter of buying more followers. However, quality will always be more important than quantity. The goal here is to increase engagement and meaningful interaction with your audience. Bought followers are usually fake or low-quality profiles that serve no other purpose than to pad your follower count. However, earned followers are more interested in your product or service and are more likely to share this with their social networks.
With this in mind, here are some simple tricks you can use to increase your business influence on social media:
Go where your target audience is
One of the most common question marketers have, is which social media platform to focus on. It is important to figure this out at the very beginning to ensure each one of your social media marketing efforts will produce the desired results.
Experts recommend that you should start by establishing a presence on each of the top social networks, like Facebook, Twitter, Instagram and LinkedIn. Making it easier for your audience to get in touch with you humanizes the business and gives it the extra appearance of legitimacy, reliability and professionalism.
Next, focus on where your specific target audience is spending most of their time. This will inform where you will spend most of your social media marketing efforts. It will also increase your chances of reaching and appealing an audience interested in your product or service.
Content, content, content
Once you have identified and connected with the target audience, find a way to keep them interested. The only way to do this is by consistently sharing useful, engaging, quality content. Instead of focusing on purely product based content, aim at providing educational and helpful information.
If you are not sure how to achieve this balance, keep in mind the 80/20 rule: 80 percent of all your content should be useful or informative, while 20 percent can be self-promotional.
Further, be sure to post a variety of content to keep your social channels interesting and engaging. To this end, focus on posting compelling visual content. Studies show people are 44 percent more likely to engage with visual than textual content. Images provide a quick and effective way to express ideas and make your brand more recognizable.
Interact with your followers
Social media is primarily about making connections and facilitating conversations. Monitor your online presence, interact with your followers, and respond to your audience’s reactions to the content you share.
This is especially crucial as it will help you to enhance customer loyalty to your brand. Engaging people consistently makes them feel that you appreciate their insights and allows you to deal with any issues as soon as they arise. Foster interactions that are organic and add value to your business.
Building a significant social media presence takes a lot of time and effort. However, as you take the time to build a great online community and culture, your business will begin reaping the benefits and profits.