Using Online Marketing To Improve Your Business
Search engines started becoming more relevant in the late 1990s when it started becoming harder for people to get information on the internet due to the increasing number of websites. Since then, even as the number of search engines has increased, it has also become harder for websites to stand out from the fray. This…
Search Engine Marketing has been gaining massive traction in marketing circles
The term ‘Search Engine Marketing,’ or SEM, is used to refer to a type of online marketing that involves using paid advertising to increase the visibility of and traffic to websites. The goal of SEM is to enhance a website’s visibility within search engine result pages. This is because, as research has proven, websites that…
8 Killer Strategies for Taking Your Social Media Optimization Campaign to the Next Level
Although social media optimization (SMO) is a relatively new concept, it is turning online marketing upside down. Just like any other type of optimization, it involves getting the most out of your social media to enjoy optimal traffic. It shares similar rules and principles with search engine optimization (SEO). However, social media optimization is unique…
Digital Marketing: Revamping the Business World
Many small to medium sized enterprises experience a challenge when it comes to marketing strategies. The question of how to reach out to a large number of people and tell them about your service or product with a minimal budget is one that perturbs many business owners. The market is already saturated with ‘pros’ and…
Google Scholar – Your Most Reliable Partner in Research
Google Scholar is a convenient platform for searching broadly for scholarly literature. You can search across numerous sources and disciplines from the same point. It provides tons of content from books, theses, articles, academic publishers, online repositories, professional societies, abstracts and court opinions, universities, among other accredited sources. The search tool helps users to access…
How SEO Tools Can Make Your Product the Top Brand
Search Engine Optimization (SEO) is strategically making a website or a web page more visible to the audience when they search for content using a search engine. Content which the search engine considers most relevant to users appears on the first page. Therefore, anyone seeking related information will see such sites and pages first. SEO…
Why Mobile Optimization will Give You a Competitive Advantage in 2017
In 2016, mobile devices outdid PC’s as the favorite mode of accessing the Internet. This was inevitable since Google had reported in 2015 that more Internet users were using mobile devices to conduct searches. It is now clear that we are living in a mobile era. In as much reactive design has been in existence…
Role of Ranking and Link Building in Search Engines (Google, Yahoo, Bing)
Links were initially used by websites to gain a remarkable ranking. Even with the advancement of other signals, links have remained the most significant external signal for online search rankings. Besides searching for inbound links that can enable you to gain loyal users and more traffic, links ought to be built for SEO purposes. During…
How You Can Use Local SEO to Dictate Search Engine Results in 2017
In case you are a keen follower of SEO strategies, one thing is likely to come to your mind: the strategies change regularly. Local SEO has particularly gained prominence since it can help you optimize your website. With local competition getting tougher, there is need to formulate SEO strategies that can enable you reach a…