Key Elements for a Successful Social Media Marketing Strategy
First, you should identify the business goals of your company before using any social media strategy. Most companies share the following goals: retaining customers, increasing brand awareness, and reducing marketing costs. Therefore, defining the business goals gives you a forum for working towards achieving the set goals.
Secondly, set marketing objectives to create specific parameters that will enable you to achieve the business goals. Applying the S-M-A-R-T approach is useful in determining your objectives. You should have a specific marketing objective that is measurable and achievable with the resources available. The objectives should refine your goals, thus relevant to your company. Additionally, the objectives should have a timeframe that shows the progress of a project’s activities in the company.
Identify Ideal customers by knowing the age, occupation, habits, likes, and interests of your target audience. This helps you to define and target the right people, places, time and messages. Research your competitors by compiling a list of your competitors. Later, search their social media platforms and analyze their content strategy so that you can incorporate their successful strategies in your efforts.
In selecting the appropriate social media platform to advertise your product, choose a specific network such as a Facebook, which has the highest number of followers.
Create a content strategy that considers the time and frequency of posting your product. The content includes images, texts, and links. You should allocate a reasonable budget that fits the social media marketing strategy. Finally, delegate roles to avoid confusion and increase productivity.