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  2. Why companies are Preferring Social Media Marketing

Why companies are Preferring Social Media Marketing

Why companies are Preferring Social Media Marketing

Why companies are Preferring Social Media Marketing

Use Socal Media Marketing Communication as an Asset
Social media marketing is an essential communication tool for many companies. It refers to the use of websites and social media platforms including Facebook, LinkedIn, YouTube, Google+, and Twitter to promote companies’ products and services. These platforms also have in-built tools to enable companies to monitor their success, progress, and ad campaigns. Moreover, firms are now able to address different stakeholders through social media marketing including journalists, bloggers, current and potential customers. Social media marketing is used by companies to build confidence with the consumer through interactions in the social media platforms.




Social Media Platforms
Twitter is a renowned platform that allows firms to promote their products and services through short messages commonly referred to as tweets. These tweets can comprise of a Hashtag, text, video, Emoji, and photo. On the other hand, Facebook pages are more detailed compared to Twitter. This is because they allow products to give longer testimonials, photos, and videos. Moreover, followers can comment about a product, which is seen by other fans.

Facebook is valuable for social media marketing because it integrates with the Facebook search engine. Facebook products include Facebook Maps and Facebook Paid Search. Further, LinkedIn being a professional business-related site, it enables companies to develop their profiles and business to network and meet their clients and partners.

YouTube is a leading avenue for advertising products for a targeted audience. The ads displayed are in sync with the video’s content. Moreover, the audience’s taste and style are reflected by this platform’s use of language during their commercials.

How to Engage in Social Media Marketing
In Active approach, social media acts as a communication channel that targets specific audiences with social media personalities and social media influencers. Social media websites use a digital tool like Google Adsense to target niche of markets. This tool helps advertisers to target their ads to people who have interests in political activism or social entrepreneurship.

In Passive approach, social media acts as a source for marketing information. Platforms such as blogs and content communities enable individuals to share their perception and reviews about companies’ products or brands. Therefore, businesses listen to their clients’ voices and give feedback for the purpose of marketing.

Key Elements for a Successful Social Media Marketing Strategy

 

First, you should identify the business goals of your company before using any social media strategy. Most companies share the following goals: retaining customers, increasing brand awareness, and reducing marketing costs. Therefore, defining the business goals gives you a forum for working towards achieving the set goals.

Secondly, set marketing objectives to create specific parameters that will enable you to achieve the business goals. Applying the S-M-A-R-T approach is useful in determining your objectives. You should have a specific marketing objective that is measurable and achievable with the resources available. The objectives should refine your goals, thus relevant to your company. Additionally, the objectives should have a timeframe that shows the progress of a project’s activities in the company.

Identify Ideal customers by knowing the age, occupation, habits, likes, and interests of your target audience. This helps you to define and target the right people, places, time and messages. Research your competitors by compiling a list of your competitors. Later, search their social media platforms and analyze their content strategy so that you can incorporate their successful strategies in your efforts.

In selecting the appropriate social media platform to advertise your product, choose a specific network such as a Facebook, which has the highest number of followers.

Create a content strategy that considers the time and frequency of posting your product. The content includes images, texts, and links. You should allocate a reasonable budget that fits the social media marketing strategy. Finally, delegate roles to avoid confusion and increase productivity.
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