Many WordPress SEO plugins and tools will assist you with creating better-optimized content, keyword, and metadata for your blog or website. Such tools can also help you to keep track any outgoing links, content shares, and the audience reach. At the beginning of SEO strategies, the process of optimization was very technical. However, with the emergence of contemporary content management systems (CMS) such as WordPress, there has also been the development of tools and plugins that make the optimization and analysis of your web content much easier and manageable.
Effective WordPress SEO plugins work under your overall marketing strategy to increase the network traffic flowing into your site by making your content rank higher on the organic search engine result page (SERP). Achieving a higher SERP position will give you a better chance of attracting more customers. This is because the higher rank gives you audience a sense of brand trust.
Effective WordPress SEO Plugins and Tools
With the expansion in the use of SEO strategies, there has also been a corresponding increase in the use of different tools that address an individual aspect of SEO or that are meant for a particular channel. As one of the most common CMS platforms, WordPress has a variety of these tools that can either be all inclusive or suited for a specific purpose.
Some of the widely known WordPress SEO plugins and tools include:
This plugin is not necessarily meant for WordPress only, but it is one of the most widely used and comes in highly recommended by professional bloggers. It has only a premium package which means subscribers have to pay for its use, but the services it offers are unmatched.
The most prominent feature of SEMrush is that it allows you to monitor the activities and keywords of your competitors. This allows you to gain access to their most successful keywords and use them to your advantage. Aside from this, it also allows you to keep track of the changes in the ranking of your metadata, and how to make your site “healthier” concerning optimization.
2. WordPress SEO by Yoast
This is the most downloaded WordPress Yoast SEO plugin that offers a variety of options for your content optimization and creation. This plugin will help you to write an SEO page title, keywords, and other metadata, as well keep track of your Twitter Cards, sitemaps, and canonical URLs.
This tool provides off-page optimization because of its capability to link your social pages and signals that boost your social ranking on search engines.
3. All in One SEO Pack
This is a comprehensive tool that is used mostly by sites offering online shopping or magazine services. This is because All in One SEO is integrated with WooCommerce, a customizable platform for building your e-commerce platform. It is also easy to use and supports 57 languages.
It provides features for tracking OG metadata, sitemaps, Twitter Cards, as well as the screening of content to avoid duplicates. The plugin automatically creates optimized meta tags and guides you in writing meta descriptions.
4. WP Social SEO PRO
This is a function-specific WordPress SEO plugin that focuses on making your website or blog social media friendly. This is becoming increasingly important as more search engines are beginning to rely on the use of social signals in SERP rankings. This is why as a content developer, it is essential for you to dedicate more time and effort to your social media presence because it can increase your referral traffic.
Optimizing your content is important because it increases your online visibility, and makes it easier for the people who are looking for you to find you. However, it should not consume all your time and efforts. Other factors such as geo-tagging, social media optimization, and your click-through-rate should be used together with SEO to bring out the total potential of your marketing strategy.